Arboricultural Consulting
O'Neil's Tree Service provides professional arboricultural consulting throughout Tampa Bay, including tree appraisals, arborist reports, preservation plans, tree inventories, expert witness testimony, and construction tree protection. Our team of ISA Certified Arborists, led by a Board Certified Master Arborist, brings 135 combined years of field experience, ISA TRAQ and ASCA TPAQ credentials, and a track record of work accepted by municipal review boards across Pinellas, Hillsborough, and Pasco counties.
What Arboricultural Consulting Actually Involves
Most people hear “arboricultural consulting” and picture someone walking around a yard pointing at trees. That is part of it, but the real work happens when you need a credentialed professional to produce documentation that a municipality, attorney, insurance company, or property owner will accept as authoritative.
Consulting covers a wide range of services, all rooted in the same thing: applying arboricultural science to answer a specific question. Sometimes the question is “what is this tree worth?” Sometimes it is “will this tree survive construction?” Sometimes it is “is this limb safe to leave over the house?” The answer always requires someone who knows trees at a level beyond trimming and removing them.
Our consulting work is led by Apollo O’Neil, ISA Board Certified Master Arborist (FL-6102B), who holds the highest certification offered by the International Society of Arboriculture. Fewer than 2% of all ISA Certified Arborists hold the BCMA designation. Apollo also carries ISA Tree Risk Assessment Qualification (TRAQ) and ASCA Tree and Plant Appraisal Qualification (TPAQ), which are the industry standard credentials for the consulting work described below.
Apollo oversees all consulting projects and works alongside a team of credentialed arborists who share in the field work, inspections, and report preparation. Carson Smith (ISA Certified Arborist, ISA Florida Chapter President) co-leads consulting across preservation plans, arborist reports, and inventories. Roy Carter (ISA Certified Arborist FL-6628A, TRAQ) contributes to risk assessments, preservation plans, and site consultations. Art Finn (ISA Certified Arborist SO-0311), our Plant Health Care Manager and former city arborist for both Safety Harbor and Dunedin, brings direct municipal development review experience to construction preservation and long-term care planning. Phil Runyan (ISA Certified Arborist FL-10013A) and Richard Yarbrough (ISA Certified Arborist FL-10012A) provide additional field capacity across consulting projects. This depth means we can take on multi-site inventories, tight permitting timelines, and overlapping projects without bottlenecks.
Construction Tree Preservation
This is one of the most common consulting requests we handle. A homeowner or contractor plans to build, renovate, add a pool, replace a driveway, or run a new sewer line, and there are trees on or near the construction footprint. Most municipalities in Pinellas County require an arborist report and a tree preservation plan before they will issue a permit. Tampa and Hillsborough County are equally strict, often requiring detailed preservation documentation before any land disturbance begins.
The preservation plan is not just a checkbox on a permit application. It is a document that specifies exactly which trees can be preserved, which need to be removed, and what protection measures the contractor must follow during construction. This includes tree barricade specifications, root pruning locations and depths, utility tunneling requirements, grade change restrictions, and irrigation protocols for preserved trees during and after construction.
We have produced preservation plans for residential new construction, lot splits, additions, pool installations, and commercial development across Clearwater, Dunedin, Safety Harbor, Tarpon Springs, Tampa, and throughout Pinellas and Hillsborough counties. Each municipality has different requirements. Dunedin, for example, distinguishes between standard tree barricades and grand tree barricades (6-foot chain link fencing for trees above a certain diameter). Clearwater requires a barricade inspection by the Land Resource Specialist before construction begins. Tampa’s Chapter 27 tree ordinance has its own set of documentation and mitigation requirements. We know these local requirements because we have worked with these review boards for years.
A typical construction preservation project starts with a site visit, tree inventory, and review of the submitted plans. We record GPS coordinates, species, diameter, condition ratings, and removal or preservation recommendations for every tree on site above the municipal threshold (usually 4 or 5 inches in diameter). The deliverable is a standard report with a site map, tree inventory table, preservation specifications, and attachments showing barricade and root pruning details per the municipality’s standards.
Tree Appraisals
Tree appraisals establish the monetary value of a tree. There are several situations where this comes up, but the most common in Tampa Bay involves property line disputes during development.
Here is how it usually works. A property owner wants to develop their lot. A neighbor has a tree growing on or near the property line. The proposed construction will damage roots in the critical root zone, creating a risk that destabilizes the tree. Local ordinance requires the tree to be removed because of this risk, but the tree owner has to sign off on the removal. They often want compensation, which is reasonable. An appraisal establishes what the tree is worth so both parties have a starting point for negotiation.
We use the trunk formula technique, which is the most widely accepted method for residential tree appraisal. The process evaluates the tree’s cross-sectional area, condition rating (weighted across health, structure, and form), functional limitations, and external limitations. These factors are applied to the basic reproduction cost of replacing the tree with the largest commercially available specimen of the same or similar species.
Appraisal values can be significant. A recent laurel oak appraisal we performed came in at approximately $14,000 using the depreciated replacement cost method. The matter ultimately settled at $42,000. The appraisal provides a defensible starting point, but negotiation between parties, especially when litigation is involved, can push the final number in either direction.
Tree appraisals require the ASCA Tree and Plant Appraisal Qualification (TPAQ). Not every arborist holds this credential, and appraisals produced without it may not be accepted in legal proceedings.
Arborist Reports and Tree Health Analysis
An arborist report is a written assessment of one or more trees prepared by a credentialed arborist. Reports can address tree health, structural condition, risk level, pruning recommendations, disease diagnosis, or a combination of these.
We produce arborist reports for homeowners, HOA boards, commercial property managers, attorneys, insurance adjusters, and municipalities. Common situations include a tree that has been damaged by a neighbor’s contractor, a tree showing signs of decline that needs a professional diagnosis, or a tree that a homeowner wants to remove but the city requires an arborist’s written recommendation before issuing a permit.
For advanced diagnostics, we use tools like the Resistograph, which drills a micro-bore probe into the wood and produces a graph showing density changes. This reveals internal decay, cavities, and shell wall thickness that cannot be detected by visual inspection alone. Resistograph data provides measurable evidence for decisions about structural pruning, cabling, or removal, and it holds weight in both municipal review and legal settings.
We also perform soil testing, leaf tissue analysis, and pathology work when the question is about tree health rather than tree structure. These diagnostic tools help identify nutrient deficiencies, pH imbalances, root zone compaction, and specific disease organisms. The results inform plant health care treatment plans that address the actual problem rather than guessing.
Tree Inventories
A tree inventory is a systematic catalog of every tree on a property above a specified diameter threshold. Each tree is recorded with its species, diameter at breast height (DBH), GPS coordinates, crown spread, condition rating, and recommendations.
We produce inventories for residential lots, multi-lot developments, HOA common areas, commercial properties, municipal parks, and golf courses. Our inventories have included as few as 1 or 2 trees on a single residential lot and as many as several thousand across a multi-property commercial site.
Inventories serve multiple purposes. For developers, they are required for permitting. For property managers, they provide a baseline record that tracks the health and maintenance needs of every tree on site. For municipalities, they support urban canopy management and code compliance enforcement.
Expert Witness Testimony
When tree-related disputes reach litigation, the parties need an expert witness who can explain arboricultural concepts to a judge, jury, or mediator in plain language and defend their conclusions under cross-examination.
Apollo O’Neil has provided expert witness testimony and litigation support on matters involving tree damage disputes, property line tree conflicts, construction damage to protected trees, eminent domain takings that include tree canopy, and failure analysis after tree or limb failures have caused property damage or personal injury.
Expert witness engagement begins with a review of the facts, an independent site inspection, and the preparation of a written report. If the matter proceeds to deposition or trial, testimony is provided at the hourly rate listed below. We approach every engagement the same way: our conclusions follow the evidence, regardless of which side retained us.
Long-Term Tree Care Plans
Some properties have many or large, mature trees that represent significant value but require ongoing management to stay healthy and safe. A long-term tree care plan provides a multi-year roadmap that covers pruning cycles, plant health care treatments, soil management, monitoring schedules, and risk re-assessment intervals.
These plans are most common for commercial properties, HOA communities, municipal properties, and residential estates with heritage or specimen trees. The plan document serves as a reference for the property manager and a scope of work guide for the tree care company performing the maintenance.
Our Consulting Credentials
Apollo O’Neil, ISA Board Certified Master Arborist FL-6102B. BCMA is the highest certification offered by the International Society of Arboriculture, held by fewer than 2% of certified arborists. ISA Tree Risk Assessment Qualification (TRAQ). ASCA Tree and Plant Appraisal Qualification (TPAQ). 18+ years in the field. 2014 Loren Westenberger Award recipient. 2017 Florida ISA President’s Award of Merit. Inc. 5000 recognized (2019).
Carson Smith, ISA Certified Arborist, TRAQ, Prescription Pruning Qualification (Instructor level), current President of the ISA Florida Chapter, and COO of O’Neil’s Tree Service. Carson co-leads consulting across preservation plans, arborist reports, and tree inventories. 2025 Loren Westenberger Award recipient.
Roy Carter, ISA Certified Arborist FL-6628A, TRAQ. Roy contributes to consulting projects involving tree risk assessments, construction preservation plans, and client-facing site consultations.
Art Finn, ISA Certified Arborist SO-0311, Plant Health Care Manager. Former city arborist for both Safety Harbor and Dunedin, where he reviewed construction development plans for tree preservation compliance, managed urban canopy programs, and built long-term health care plans for heritage trees including the Baranoff Oak preservation project. Art’s municipal experience gives our consulting work a perspective that most private tree care companies cannot offer.
Phil Runyan, ISA Certified Arborist FL-10013A, Crew Leader. 10 years at O’Neil’s Tree Service. Phil provides field support across consulting projects including tree inventories, site inspections, and preservation plan implementation.
Richard Yarbrough, ISA Certified Arborist FL-10012A. 11 years at O’Neil’s Tree Service. Richard contributes field support across consulting projects and site inspections.
Our consulting work has been accepted by the City of Clearwater, City of Dunedin, City of Safety Harbor, City of Tarpon Springs, City of Tampa, Pinellas County, Hillsborough County, and Pasco County. We work with residential homeowners, commercial developers, attorneys, HOA boards, and municipal agencies.
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Frequently Asked Questions
If you need a tree trimmed or removed, a qualified tree service handles that. If you need a written report, a tree appraisal, construction preservation documentation, or testimony in a legal matter, you need a consulting arborist with the credentials to produce work that municipalities, courts, and insurance companies will accept. We do both, which means your consulting arborist already knows your trees if follow-up work is needed.
Most single-tree reports are completed within 5 to 10 business days after the site inspection. Multi-tree inventories and preservation plans for larger development projects typically take 2 to 4 weeks depending on scope. If you are on a municipal permitting timeline, let us know upfront so we can coordinate.
Yes. Our consulting reports have been reviewed and accepted by land resource specialists in Clearwater, Dunedin, Safety Harbor, Tarpon Springs, Tampa, and across Pinellas and Hillsborough counties. We produce reports that meet each municipality’s specific requirements because we have worked with their review processes directly.
A tree appraisal establishes monetary value. A tree risk assessment evaluates the likelihood and consequences of tree failure. They answer different questions and use different methodologies. An appraisal requires ASCA TPAQ credentials. A risk assessment requires ISA TRAQ. We hold both.
Yes. Apollo O’Neil has provided expert witness testimony in tree damage disputes, property line conflicts, construction damage cases, and failure analysis. Engagement starts with a case review and independent site inspection. Our conclusions follow the evidence regardless of which party retained us.
We provide consulting services throughout Pinellas County, Hillsborough County, Pasco County, and the greater Tampa Bay region. For expert witness work and specialized consulting, we consider engagements statewide on a case-by-case basis.
